Human Insights-Centered Branding and Innovation

It’s never been more important for brands and innovation teams to connect with and really understand their consumer tribes (in their natural environments)…to truly know how they make decisions, what they value and prefer, their circumstances, and what they DO. This human-centered insight approach is essential for your (new) brand to THRIVE in market, be relevant and have PURPOSE. It’s also the key to providing people the authentic reasons to join and stay at your company. 


We live at the intersection of human insights, new product development and branding. We help clients by exploring categories and digging deeper to discover people's underlying and often hidden motivations, goals, emotions, beliefs and preferences as well as the relevant context and circumstances. The insights and understanding inspire identity and differentiation and guide your offering, packaging and creative communication.


We deliver and use social, qualitative, behavioral and quantitative insights to help you strategically navigate the fuzzy-front end of innovation, expand into new categories, inspire campaigns and grow your brand with deeper insights, context and confidence!


“Jeff and his helpful team make sense out of the fuzzy, connect with the underlying human emotion, curate powerful insights and shape new ideas.”

– Janya Walsh, Director, Global Insights and Planning, Kellogg’s