You’re lucky when your name finds you and says what you do....we’re DIG, an acronym for the Dattilo Insights Group that also fits our approach to insights.
We like to dig deep to explore and really understand people underneath the surface and data. We like to observe behaviors (what people DO), understand their beliefs and preferences, design experiments and get out and about with people in the relevant contexts (sometimes globally) to fuel real and holistic understanding.
DIG’s purpose is rooted in helping others succeed. We exist to help our clients’ innovation succeed and brands grow with deeper insights and brand strategy.
We’re a blended team of Consumer Insight professionals, Behavioral Scientists, Anthropologists, Employer Brand Strategists, Brand Strategists, Creative Specialists and Trainers.
Areas of Interest: we have a close eye on CPG food and beverages (e.g., snacks, meals, desserts, natural foods, functional nutrition), health and wellness (e.g., digestive health, mental and physical performance), emerging categories/trends (e.g., plant-based, CBD), sports/fitness, the aging population, home and personal care, some social topics and beyond.
About the Founder
Jeff has over 20 years of consumer insights and marketing experience, with both agency (Curiosity Advertising, BASES) and client-side experience (e.g., Kellogg’s, Scotts Miracle-Gro). He started DIG, Dattilo Insights Group, because he believes strongly in the role deep insights can play in helping innovation and brand teams win and for companies to stand out as places to work. He is excited to be able to work on (and grow a team) focused on discovering/using innovative insight approaches. He is pursuing his passion for discovering deeper insights into how people feel and make decisions and what brands mean to people.
Meet Our Team
In-context qualitative insights
Deeper, emotional people insights
Behavioral-based qualitative insights
Insights from social/online listening
Making sense of the messy/fuzzy front end
Guiding packaging, naming and messaging
Utilizing Jobs to be Done and Messaging
Connecting people with brands/Brand Identity