You’re lucky when your name finds you and says what you do....we’re DIG, an acronym for the Dattilo Insights Group that also fits our approach to insights.

We like to dig deep to explore and really understand people underneath the surface and data. We like to observe behaviors (what people DO), understand their beliefs and preferences, design experiments and get out and about with people in the relevant contexts (sometimes globally) to fuel real and holistic understanding.

DIG’s purpose is rooted in helping others succeed. We exist to help our clients’ innovation succeed and brands grow with deeper insights and brand strategy.

We’re a blended team of Consumer Insight professionals, Behavioral Scientists, Anthropologists, Employer Brand Strategists, Brand Strategists, Creative Specialists and Trainers.

 
 
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Areas of Interest: we have a close eye on CPG food and beverages (e.g., snacks, meals, desserts, natural foods, functional nutrition), health and wellness (e.g., digestive health, mental and physical performance), emerging categories/trends (e.g., plant-based, CBD), sports/fitness, the aging population, home and personal care, some social topics and beyond.


About the Founder

Jeff has over 20 years of consumer insights and marketing experience, with both agency (Curiosity Advertising, BASES) and client-side experience (e.g., Kellogg’s, Scotts Miracle-Gro). He started DIG, Dattilo Insights Group, because he believes strongly in the role deep insights can play in helping innovation and brand teams win and for companies to stand out as places to work. He is excited to be able to work on (and grow a team) focused on discovering/using innovative insight approaches. He is pursuing his passion for discovering deeper insights into how people feel and make decisions and what brands mean to people.

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Meet Our Team

Meredith Arlinghaus     Specialty:    Operations, Analytics

Meredith Arlinghaus

Specialty: Operations, Analytics

Rachael Barriga     Specialty:    Consumer Insights, Moderating, UK Knowledge

Rachael Barriga

Specialty: Consumer Insights, Moderating, UK Knowledge

Maria Bee     Specialty:    Brand Development, Graphic Design

Maria Bee

Specialty: Brand Development, Graphic Design

Andrew Conrad     Specialty:    Wellness, CBD, Fitness, Brand Strategy

Andrew Conrad

Specialty: Wellness, CBD, Fitness, Brand Strategy

Whitney Easton     Specialty:    Anthropology, South American Culture

Whitney Easton

Specialty: Anthropology, South American Culture

Bev Emerson     Specialty:    Product Development, Marketing, Food & Supplements

Bev Emerson

Specialty: Product Development, Marketing, Food & Supplements

Trisha Emish     Specialty:    Health & Wellness, Operations, Quant + Qual

Trisha Emish

Specialty: Health & Wellness, Operations, Quant + Qual

Jiun Kim     Specialty:    Global Social Media Insights, Cultural Insights

Jiun Kim

Specialty: Global Social Media Insights, Cultural Insights

Chris Riva     Specialty:    Employer Branding, Storytelling

Chris Riva

Specialty: Employer Branding, Storytelling

Jeff Rosen     Specialty:    Insights, Analysis

Jeff Rosen

Specialty: Insights, Analysis

Heather Watson     Specialty:    Behavioral Insights, Strategy and Design, Gen. Z

Heather Watson

Specialty: Behavioral Insights, Strategy and Design, Gen. Z

Maddie Weiland     Specialty:    Social Media Insights, Functional Nutrition

Maddie Weiland

Specialty: Social Media Insights, Functional Nutrition


Strengths

  • In-context qualitative insights

  • Deeper, emotional people insights

  • Behavioral-based qualitative insights

  • Insights from social/online listening

  • Making sense of the messy/fuzzy front end

  • Guiding packaging, naming and messaging

  • Utilizing Jobs to be Done and Messaging

  • Connecting people with brands/Brand Identity